SEO is the process of optimizing your website so it can show up higher in search results. If done properly, it can increase traffic to your site and boost conversions. However, like any other marketing campaign, SEO can be hard work and take a lot of time to see results.

How SEO is done

The first step to any SEO strategy is understanding how the search engines work. Then, you can determine the specific steps you need to take to improve your website’s ranking.

Crawling and Indexing:

Search engines use algorithms to find and rank websites in search results based on their relevance to user searches. These algorithms use several factors, including user search intent, the number and quality of incoming links, and the popularity of a website’s content.

Link Popularity:

If you want your website to appear high up on the results page, it’s important that other websites link to yours. This is called backlinking and is an essential part of SEO.


Creating and curating interesting, relevant, and helpful content for your website is an essential part of any SEO strategy. This content can be anything from breaking news stories to providing original research, and it’s an excellent way to showcase your expertise and authority.

Alt tags:

Adding an alt tag to each image on your website can help you optimize your images for Google and other search engines. This is especially useful if the image you’re using has an unusual appearance.


Having a keyword-rich title for each of your pages can help you get better search engine placement. It’s also an excellent way to tell visitors what the page is about and how it may benefit them. More info

Meta tags:

These are the elements that tell search engines more about your content, and can be used to optimize your pages for certain keywords. They include the title tag, the meta description, and the H1 element.

Internal Links:

Internal links can help search engines understand your content better by linking to other pages on your site. The more internal links that point to your page, the more authoritative and trustworthy you are.

Anchor Text:

The text that appears inside a link, known as anchor text, is also an important relevancy signal for search engines. The more useful and relevant your anchor text is, the easier it will be for users to click and navigate your links.

In addition to this, it’s important to make sure your link text includes keywords that relate to the content on the linked page.

Long-Tail keywords:

Adding long-tail keywords to your site can help you get better rankings for more specific search terms. This is especially important if you have very competitive niches or if you have a low search volume for your main keywords.

Lastly, it’s important to remember that Google’s search algorithm is constantly changing. This means that it’s important to always keep an eye out for changes in the search engine landscape so you can stay ahead of your competitors.